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Time Check: Casio G-Shock

The G-Shock started as a functional sports watch, with deep water performance and ultra-pressure shock protection. Its sleek, yet bulky design suggested a more masculine look. Upon it’s first release in 1983, it was meant, not as a fashion statement, but a sports necessity.

As of late, the G-Shock brand has taken a more mainstream turn in Pop Culture. In early 2005 Kanye West first starting wearing this watch in music videos, and at award shows. Soon after Kanye’s credible showcasing, the G-Shock started popping up on more and more celebrity wrists. Today, the watch can be seen in many boutiques, department stores and online. Everyone is wearing one. As far as wrist-wear is concerned, this classic timepiece is… Dare I say… Timeless.


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